Context based recommendation services

OK, just thinking… Mobile phone beeps. Not the text message beep though. Different beep. It’s the get up and get moving, I’ve got a great idea beep. Oh no I think – I’m really tired and exhausted – it’s been a long working week and I’d greatly appreciate some sofa time. Ah well – let’s see what is recommended right now. I open the message, the application starts and I’m told that I’ve got 10 minutes to put the running shoes on and get ready for some action. Oh dear, I haven’t even finished my cheese cake. 10 minutes later I get new instructions. Start running down the street at a warm-up pace. So I do. Turn left at the church. Follow the road. Sure. Oh yeah, one of my favourite songs to get me motivated starts playing. Now I’m there. 5 more minutes and I see a group of runners a few hundred metres ahead. I’m told to catch up. Shouldn’t have had cheese cake before, damn it. Increase the pace and eventually catch up. At least it’s heaps more fun running with a bigger group now. Now I realise… everyone’s got the phone and the earplugs. This is all planned and scheduled. Not bad – figured out that I hadn’t gone for a run in a while, was lazy all afternoon, there were 2 hours of daylight left and the groups was about to pass by. I’m sure I won’t have to finish the loop back home by myself. At least not until the last few hundred metres.

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